Sir Mary celebrates 10 years of Samsung Galaxy with local campaign
To mark the tenth anniversary of the Samsung Galaxy smartphone, Sir Mary has developed a national campaign that actively involves people.
The camera is the most important feature for the vast majority of smartphone users. It therefore stands to reason that a battle for the best camera is raging on the market. Samsung has played a key role in shaping technological development and setting new standards.
To mark the 10th anniversary of the smartphone, Sir Mary's national campaign uses two phases to show the possibilities of the Galaxy S10+ and to encourage people to show off their own photographic talent.
For the first phase, Swiss photographers equipped with the Galaxy S10+ went on a subject hunt through urban Switzerland without any guidelines. The result is a national poster campaign that demonstrates the camera quality of the S10+ and shows the possibilities of today - including the five different lenses of the S10+. The motto of the campaign is therefore: "The best camera is your smartphone".
In the second, interactive phase, people are invited to take part. The winner will have their own photo on a prominent mega poster in Zurich. The campaign is advertised on social media and through a media cooperation with 20 minutes.
The posters can now be seen throughout Switzerland.
Responsible at SamsungFabrizio Camardella (IM Director); Toni Koller (Head of Marketing); Fabian Fehr (Head of Marcom); Allan Havermann (Marketing Manager Mobile). Responsible at Sir MaryFlorian Beck, Andi Portmann, Pascal Baumann, Thomas Berger, Reto Clement, Katrin Espelage, Tina Mons, Ria Breitenmoser, Ana Brankovic, Nicolas Hostettler, Daniel Zuberbühler. PhotographersGeorg Gatsas, Peter Hauser, Giuliano Di Marco, John Patrick Walder. Image processing and lithography: Detail.
