The bank is using the occasion to launch a communications offensive in its home market. To this end, the internationally launched campaign based on the promise "How we invest today is how we live tomorrow" is being significantly expanded for national broadcast.
An eight-minute interview with Formula E racing driver Jérôme D'Ambrosio, "recorded" in the year 2040, is delivered via social ads and Julius Baer's Content Hub. The latter also plays a central role in this year's campaign and will be provided with specific content in view of the race in Bern.
Another digital highlight will be the Julius Baer Messenger Bot. In the days leading up to the car race, interested parties will be able to address the key issues of the immediate future and our society via Facebook Messenger. There is a corresponding content piece for each topic area. The campaign is rounded off with TV spots and billboards as well as digital and analog posters that highlight upcoming megatrends. In addition, the NZZ and the Bernese Newspaper provide insights into the world of tomorrow as part of a futuristic Branding Day.
In addition, an event will take place at the Swiss E-Prix in the Hospitality Pavilion with Rainer Maria Salzgeber as host, where one or the other view through Julius Baer's "Window2TheFuture" will also be made possible.
Responsible at Julius BaerLarissa Alghisi-Rubner, Jan Vonder Mühll, Marco Parroni, Olivier Berger, Andreas Thomann, Sylvie Müller, Corinne Bresch, Alexander Tysl, Antje Hembd, Marzia Induni, Olivier Stähli, Evelyne Brönnimann. Responsible at FarnerPhilipp Skrabal, Daniel Jörg, Fabian Röthlisberger, Jonas Brändli, Christoph Emch, Flavio Meroni, Martin Fuchs, Ceng Dirlik, Anna Jakrlin, Remo Gerisch, Melanie Bockhorn, Marco Böni, Nadine Ticozzelli, Toby Felder, Manuel Bächler, Marco Cavalli, Roland Szabó, Senada Kadic, Dimitry Parisi. Responsible for Stories: Humbi Entress (Director), Yves Bollag (Executive Producer), Nicole Spring (Producer), Ralph Bätschmann (DOP), Valter Casotto (SFX Make-up), Markus Graf, Andreas Alesik (CGI), Christoph Menzi (Editor), Berni Greiner (Grading), UKO - Die Audiosuite (Voice Recording), Hitmill (Sound), Stefan Bucher (Compositing).