Y&R Wunderman makes lightning take root
A conundrum for the all-electric Audi E-Tron stages its climate friendliness.
Electric cars drive cleanly and are the most climate-friendly. At least in Switzerland. That's what researchers at the Paul Scherrer Institute have discovered. For the all-electric Audi E-Tron, which rolls off the production line at the world's first CO2-neutral plant for premium mass production in Brussels, Y&R Wunderman has now created a visual that surprisingly combines the themes of electricity and nature.
What appears at first glance to be a flash of lightning turns out to be a root in the ground on closer inspection. And thus symbolizes the environmental friendliness of the E-Tron. The visual is used both online and offline.
Responsible at Audi: Livio Piatti (Head of Marketing), Olivier Pasche (Teamleader Marketing Communication), Simon Erni (Marketing Communication Manager), Magdalena Rettich (Marketing Communication Manager), Liliane Bernet (Trade Marketing Manager), Viviana Scollo (Trade Marketing Manager), Franziska Schmidt (Digital Content Manager), Sarah Köpfli (Project quattro Manager). Responsible at Y&R Wunderman: Swen Morath (CCO), Annette Häcki (Creative Director), Susanne Weeber (AD), Natasa Maricic (Text), Valeska Kraus (Consulting), An Le, Kim Prinzing (DTP), Image editing: Zoot Postproduction.
