Anyone who is no longer prepared to continue shouldering high health insurance costs should react now - and preferably wake themselves up right away ("Wake up & save money"). Under this motto, AXA has launched a multichannel campaign for its supplementary health insurance in cooperation with the agency The House.
In online films, on posters and print visuals, the campaign presents refreshing instructions on how to "wake up and save". In addition to films, posters and visuals, the website created especially for the campaign is the core of the project.
With a wink of the eye, you can see on the Landing page get to know unconventional wake-up methods or share your own wake-up tips. Friends can also be woken up so that they do not oversleep the health insurance change and can save in the future. Those who are convinced by the offer can arrange a consultation directly via the website and also take part in a competition with attractive prizes. The main prize is a VIP trip for up to five people; ten additional prizes of 1000 Swiss francs will be given away. In addition, water bottles with the campaign slogan "Wake up & save money" will be distributed at 14 railway stations. The idea is to wake yourself up with a refreshing sip.
High savings potential
It pays to be wide awake. Switching insurers can save several hundred francs, as the campaign messages make clear. The special thing about AXA's supplementary health insurances: AXA's switching service is included free of charge. Anyone who wants to change their basic insurance can transfer the formalities to AXA free of charge.
The campaign launched on June 3, 2019 with a digital campaign on 20minutes, 20minutes and 20minuti. It is supplemented by national prerolls, i.e. short online spots that are placed before video content. The campaign is aimed primarily at young professionals and young families and will run until 30 November 2019.
Responsible at AXA: Philipp Wolfensberger (Head Healthcare); Luca Genovese (Head Business Development); Anina Sabourdy (Senior Copywriter); Robin Brügger (Senior Content Marketing Manager); Agata Ilewicz (Senior User Experience Designer); Julia Wunsch (Senior Social Media Manager); Nora Berg (Social Media Manager). Responsible at The House: Grischa Rubinick (Executive Creative Director); Sascha Borsai (Creative Director Text); Roger Dobmann (Senior Art Director); Alia Malash (Junior Copywriter); Ritiane Da Cassia Zimmerli (Junior Art Director); Laura Jaggi (Junior Art Director); Nico Podgorny (Director Consulting); Nahuel Morales (Consultant); Stephan Suter (Media Director); Verena Hofmann (Senior Media Consultant Nikolina Caleta (Senior Media Consultant); Luzian Storrer (Senior Media Consultant); Daniel Nussbaumer (Senior Media Consultant); Sara Meister (Senior Quality Manager); Guy Collé (Senior Developer); Andreas Jorgella (Strategy & Business Development); Sebahat Derdiyok (Agency Producing & Art Buying). Film: Stink Film Production, Noel Dernesch (Director). Photography: Jonathan Heyer