Gestalten stages "eyesore of the nation" as a place of encounter
Agentur Gestalten implemented the communication for the first Ländiwegfest for Suchthilfe Ost. The festival is intended to turn the discredited path into a meeting place for everyone in Olten.
In the heart of Olten, the Ländiweg stretches for several hundred meters and offers a spectacular view across the Aare to the wooden bridge and the old town. However, this place attracts attention mainly because of its use, which has earned it the title "eyesore of the nation", as the lonely riverside path has increasingly become a meeting place for marginalized people and the local drug scene.
This is why Suchthilfe Ost is now taking the initiative to turn the path by the water into a meeting place for everyone. The first Ländiwegfest will take place on June 15, 2019 as part of this project. The Zurich agency has implemented the communication for this event, as well as an interdisciplinary campaign with social media, website, posters and other advertising materials.
