Gestalten stages "eyesore of the nation" as a place of encounter

The agency Gestalten has implemented the communication for the first Ländiwegfest for Suchthilfe Ost. The festival is intended to turn the discredited path into a place of encounter for all people in Olten.

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In the heart of Olten, the Ländiweg stretches for several hundred metres and affords a spectacular view over the Aare to the wooden bridge as well as the old town. However, this place receives attention mainly because of its use, which has earned it the title of "eyesore of the nation", as the lonely riverside path has increasingly become a meeting place for marginalized people and the local drug scene.

That's why Addiction Support East is now taking the initiative and making the path along the water a place of encounter for all people. On 15 June 2019, the first Ländiwegfest is to take place as part of this project. The Zurich agency has implemented the communication for this event, as well as an interdisciplinary campaign with social media, website, posters and other advertising materials.
 

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