KSP implements e-mobility and content offensive for Volkswagen

From 2020, Volkswagen's first all-electric "ID." family will be launched on the Swiss market. KSP Krieg Schlupp Partner implemented an e-mobility and content offensive with rapper Stress as ambassador as part of the pre-booking for the company.


At the beginning of May, Volkswagen opened pre-booking in Europe for the first model in its new all-electric "ID." family. ID.3 First", a special edition limited to 30000 vehicles in Europe, can also be pre-booked. Pre-booking runs until September, after which the pre-sale begins. The model itself will be launched on the Swiss market in summer 2020.

The agency KSP Krieg Schlupp Partner, in collaboration with Mediacom and Swiss Online Publishing, is implementing this e-mobility and content offensive for AMAG Import Volkswagen, which will last around a year. The main focus is on online marketing and social media, as well as on the Content Hubon which, in addition to international contributions, exclusive Swiss content will also be shown.

Rapper Stress is the Swiss ambassador of the new "ID.3" and was the first in Switzerland to pre-order the car. For the pre-booking kick-off, personal video stories and statements by the rapper can be seen on the Hub as well as in native ads on 20min.ch. Stress has been committed to sustainability for years and has also been working with KSP and Volkswagen for a long time, having been an ambassador for the "Road To Blue" sustainability campaign (Advertising week reported).

Responsible at Amag Import VolkswagenMarco Niggli (Marketing Communication Manager Volkswagen); Melanie Felder (Teamleader Marketing Communication Volkswagen). Responsible at KSP: Daniel Krieg (creative direction); Nico Kesper (text and content); Tobias Brunner, Michelle Mancina (art direction); Stéphanie Tschanz, Franziska Saxer (consulting); Noemi Rubera (production). Responsible at MediacomNiels Keil (Communication Planning Manager); Florian Hamer (Digital Communication). Responsible at Swiss Online Publishing: Nenad Djokovic (Digital Project and Account Manager); Patrick Meier (Managing Partner). Video productionSamy Ebneter, Erika Gritzfeld, Marco Frei (Freshcom).

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