Erdmannpeisker invites to share Guetzli
Erdmannpeisker realizes a campaign for the Swiss Guetzli manufacturer under the claim "Wernli teilt mer gernli". The focus is on sharing the sweet pastry.
In keeping with the claim "Wernli teilt me gernli", Wernli wants to share its Guetzli with the Swiss population and has therefore carried out samplings at various train stations. These were supported with Wernli-typical illustrations as well as eye-catching giant packages.
The claim was also the focus of the new campaign realized by Erdmannpeisker. In short online spots it is shown that - although one would like to have everything for oneself - the Guetzli can also be shared with others. Since the spots were explicitly designed for use as video ads and on social media, they also work without sound. A nationwide poster campaign as well as digital advertising spaces that selectively support the station samplings accompany the spots. The images also show situations in which the Guetzli are shared.
Responsible at WernliMike de Bever (Head of Consumer Marketing); Maya Wisard, Esther Zürcher (Head of Brand and Product Management). Responsible at ErdmannpeiskerGabriel Peisker (CD); Christina Weisser (art direction); Selina Helbling (consulting). Markenfilm Schweiz, Uli Scheper (production), Sandro Rados (direction); Tobias Gromatzki (photography); Helen Lang (illustration); Spool (sampling); Mediaschneider (media planning).
