Zweihund, Compresso and Brack.ch call out: "Join the Test Force".
Online retailer Brack.ch is already entering its third year with the "Brack.ch Test Force" campaign. This year, it is taking product testing a step further - and actively involving its customers in the campaign. Brack.ch has launched a competition under the call "Join the Test Force": There is a prize of 10,000 Swiss francs for the most helpful product review.
In the latest TV commercial, "Paul Inspect" and his "Brack.ch Test Force" put two more products to the test. This time, too, the products shown have nothing to do with each other at first glance. The combination of the products in the test makes sense in a whimsical way and is intended to point to the ever-growing variety of the online retailer's range. At the end, viewers are invited to become testers themselves as part of "Join the Test Force".
When making a purchase decision, obtaining qualified opinions is of great importance. For customers, the opinions of other customers are even more valuable than the tests of the "Test Force" team of experts. On the occasion of the "Join the Test Force" competition, the online retailer invites its customers to upload review texts, images and videos directly via the corresponding function on the product pages. The reviews/tests can also be negative, as long as they are detailed, concrete and plausible. The winners will be selected and notified by Brack.ch after the end of the contest at the end of October. Participants have the chance to win 10,000 Swiss francs once (main prize) and 1000 Swiss francs nine times.
Jointly responsible for the creation of "Join the Brack.ch Test Force" are Compresso (idea development) and Zweihund (implementation of the TV spot). Zweihund has been working with Brack.ch since 2013. The spots are flanked by various communication measures such as billboard advertising, online display advertising and social media posts. These measures are planned and implemented in-house at Brack.ch.
The "Brack.ch Test Force" crew around Paul Inspect (m.) consists of employees of the company. The twelve crew members each represent one of the main categories in the online store: Carmen, Gianluca, Doris, Oliver, Vanessa, Céline, Lucia, Marco, Sascha, Patrick H., Amela, Patrick L. (from left).
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Brand/Media) and team: Michael Otto, Ragulan Vivekananthan, Patrick Hoerdt (Head of Studio): Corina Buchelé (Offline), Oliver Lüscher (Online), Cathy Pereira, Vanessa Rüegg (Translation French). Responsible for two-dog: Jonas Meier (script/direction), Laurin Merz (producer), Mike Raths (VFX/editing) Thomas Meyer (concept collaboration), Tobias Dengler (DoP), Matthias Kräutli (music), Jingle Jungle (sound design), Jürgen Kupka (color grading).
