After the success of the emoji summer promotion 2018, the symbols from chat communication are coming back to the Coop again this summer. This time they adorn outdoor articles such as picnic blankets, microfiber towels for sports, bath towels, lunch boxes and drinking bottles. Valencia Kommunikation was commissioned to develop the comprehensive communication package for the promotion: from the key visual to all print and POS advertising media such as advertisements, F4/F12 posters or displays, to TV commercials, e-boards, bumper ads and mailings.
The accompanying TV spot shows a family in a campervan in atmospheric images, who can hardly wait for the summer. "At the campsite, swimming holidays, sports and outdoor activities combine to create a great summer fun. That's exactly what the promotion is all about," says creative director Tommy Schilling, explaining the concept.
The promotion runs from 17 May to 29 June 2019 in Coop retail stores as well as Coop City, Coop Bau+Hobby, coop@home and Coop Restaurant. Customers receive one collector's stamp for every ten francs they purchase.
Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Sales Promotion / Promotions), Evelyn Howell (Project Manager Advertising), Noemi Urwyler (Project Manager Market Development), Joachim von Allmen (Head of POS Retail), Simon Flatt (Head of Media), Karin Heliopoulos (Head of Media Classic), Holger von Ellerts (Senior Project Manager Digital Media), Rahel Kühne (Head of Social Media & Online Campaigning), Roxane Herzog (Project Manager Social Media), Linda Anklin (Project Manager Online Campaigning). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Iraklis Hungerberg (Senior Account Director), Meret Renggli (Junior Consultant), Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Marc Groth (Motion Designer), Emanuel Plüss (Head of Polygraphy), Patrick Hublard and Marina Onofri (Polygraphers). Responsible at Boutiq: Mike Huber (Director), Chantal Gugger (Producer) Responsible at HitMill: Fred Herrmann (Composer & Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TW Media: Stephan Küng (overall responsibility), Manuela Renner (Media Planning), Simon Heiniger (Head of TV), Sven Däschner (Head of Online).