Process launches brand awareness campaign for Fuso
To increase the relevance of the Fuso brand in Switzerland, Process implemented a brand awareness campaign entitled "Fuso, one for all".
Almost everyone knows the small vans or at least has seen one before, but when hearing the name Fuso, few can make the connection.
In order to show the variety of possible applications of the Fuso, various subjects were developed in a first step, which should show in a surprising way how the Fuso can be loaded. Combined with a headline that matches the subject, the message is to be anchored humorously in the viewer's mind.
The subjects are visible on a Switzerland-wide OOH campaign, with engagement advertising and a digital campaign as well as with the "Luigi ConFuso" radio spots. The target group is referred to the landing page Meinfuso.ch, which was created especially for the campaign.
