There was something different about the Super League match between FC Basel and BSC Young Boys last Sunday. The players' jerseys did not feature their names as usual, but the names of their mothers. The jerseys were specially made for the Mother's Day campaign, which the two clubs realized together with TBWA and McDonald's Switzerland. The teams' reach was used to remind people of the importance of family and, of course, of mothers in particular.
The action was very well received by the press and was spread on social media under the hashtag #mamafan.