Butcher Rottmann Bürge discovers the original crunch with doubt

The new TV commercial for Zweifel shows that even prehistoric man could not resist the perfect crunch. The new campaign was created by Metzger Rottmann Bürge.

Never in 60 years of company history has Zweifel made a secret of what lies behind the perfect snack: the perfect crispiness. And as we all know, the crisps experts will do anything to achieve this. Undaunted, the creative minds at MRB Metzger Rottmann Bürge have now also traced this primal urge back to its origins. In the process, they came across Homo Cnusperus, the presumed direct ancestor of the doubtful crisps experts.

On Monday, 13 May, the new TV commercial for Zweifel went on air. It starts with a leap back in time to the Paleozoic era, where three homini cnusperi plunge skin and hair into the crunching adventure. Driven by their curiosity, they soon experience first-hand what real crunching means. No shell is too hard for them, no bite too daring, in order to get on the track of the perfect pleasure.

When the crispy hunters suddenly set their sights on the fluffy trunk of a mamut, it gets a little too excited. With a loud stomping it marks its territory - and not the nut cracks, but the first Homo Cnusperus. His colleagues are petrified - and they are still standing in the Museum of Cultural History, where generations of crisps experts have been studying this milestone of crunchiness ever since: Because only those who have lived crispiness since time immemorial can also make the crispiest chips.

MRB staged this epic of crunchiness with director Barney Cokeliss, whose signature has already marked the previous adventures of the chips experts. It's the first to dramatize MRB's new sharpened doubt claim: "We'll do anything for that." A claim that is as capable of capturing the origins of Chips Expert as it is the future of the company, the move from chips to snacks expert.

Responsible at MRB: Christoph Bürge (strategy), Silvan Metzger, Roman Steinacher, Celina Sprenger (consulting), Michael Rottmann, Dominic Wirz, Markus Rottmann, Janine Aebischer, Elgee Wee, Veronica Futterknecht, Oliver Spalt (creation), Rosas & Co. (film). Responsible at Zweifel Pomy-Chips: Roger Harlacher (CEO), Christoph Zweifel (Director Marketing & Sales), Philip Honegger (Head of Marketing & Communications), Marc Brändli (Digital Marketing Manager), Pia Gaube (Media & Project Manager).


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