Visana blogs, Komet advertises

Komet's latest campaign shows: Bern-based health and accident insurer Visana takes its brand promise of "all-round good care" seriously. So it also supports its policyholders with a health blog before they are bitten by a tick or have an allergic reaction to pollen.

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It's hay fever and tick season again. So it's an ideal time for Visana to launch a health blog that provides preventive and practical advice against widespread ailments that are not just seasonal. The intention behind it: to save the insured from unnecessary pain and society from unnecessary medical costs.

To raise awareness of the health blog, health insurer Visana commissioned its lead agency Komet to develop a campaign that was both informative and entertaining. The result: On the one hand, posters that draw attention to the blog throughout Switzerland with more or less medical terms under the protective Visana arch.

On the other hand, a series of refreshingly simple short spots on social media that bring users directly to Visana's blog. What they all have in common is the wholesome humour that takes the horror out of the real pain in the everyday situations shown - at least for a few seconds.

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On the other hand, a series of refreshingly simple short spots on social media that bring users directly to Visana's blog. What they all have in common is the wholesome humour that takes the horror out of the real pain in the everyday situations shown - at least for a few seconds.

Responsible at Visana: Hedwig Gerards (Head of Marketing); Michael Wüthrich (Head of Marketing Communications); Simon Achermann (Head of Online Marketing); Esther Trüssel (Marketing Specialist); Franziska Lehmann (Marketing Specialist). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Andrea Zaugg (Graphics/DTP); Corinne Hert (Head of Consulting); Jasmin Radakovic (Consulting). Film Production: Boutiq Films; Annina Zimmermann (Producer); Benjamin Weiss (Director). Media Agency: The whole Media (OOH); Attackera (Online).

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