Erdmannpeisker brings the Bimbosan world to life
Bimbosan produces baby food with the best Swiss milk and without palm oil. And it has been doing so in Switzerland for over 85 years. Reason enough for a comprehensive online campaign that brings the benefits of Bimbosan closer to young parents and strengthens awareness of the Bimbosan brand.
The challenge of the Bimbosan target group is that the target group is constantly renewing itself and baby food is no longer an issue for parents after two years at the latest. But before that, the topic is all the more emotional. It is therefore important to constantly stay on the ball.
Erdmannpeisker has been responsible for the development of the Bimbosan brand for over six years. In the new image spot, erdmannpeisker succeeds in surprisingly communicating the most important USP of Bimbosan and lovingly bringing the familiar illustrations of the packaging to life.
In cooperation with the digital agency Ads&figures, a multi-stage concept for digital market cultivation was developed in which the target group is addressed without wastage and parents are repeatedly reminded of Bimbosan at the right moment and motivated to order a free sample.
The campaign has been running across Switzerland since mid-April via various channels (including Programmatic & Social Media Advertising).
Responsible at Bimbosan: Daniel Bärlocher, CEO Bimbosan, Roger Brugger (Content Manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser (art direction), Felix Reidenbach (illustration), Stefano Meazza (animation), Laura Fässler (online media) Selina Helbling (consulting), Mazzive Sound (scoring). Responsible at Ads&Figures: J-C Zulauf (COO & Co-Founder), Diego Glauser (Digital Marketing Consultant), Fabrizio Videa (Social Media Advertising Manager), Milos Milenkovic (Programmatic Advertising Manager).
