Contexta realizes emotional campaign for the Swiss Paraplegic Foundation

The Swiss Paraplegic Foundation (SPF) and the Contexta agency have launched the "I am innocent" campaign with the aim of doubling the number of new members in future. To this end, the motives for joining of several thousand members were examined and the strongest ones identified. Support for involuntary paraplegia appears to be the strongest driver across the entire population, which led to the decision to design the campaign based on this. With an online performance campaign, a further variety of motifs are also played out for specific target groups.

The campaign was implemented with real people affected, so the production required a great deal of sensitivity. Photographer Marco Grob, with his expertise and talent for capturing the character and energy of the people portrayed in his pictures, approached the five testimonials with corresponding empathy and professionalism.

Since Monday, the campaign can be seen on TV, online, mobile, on posters and in advertisements.

The campaign was implemented with real people affected, so the production required a great deal of sensitivity. Photographer Marco Grob, with his expertise and talent for capturing the character and energy of the people portrayed in his pictures, approached the five testimonials with corresponding empathy and professionalism.

Since Monday, the campaign can be seen on TV, online, mobile, on posters and in advertisements.