Bern Hotels advocates direct bookings with hotels
Although they can also benefit from a direct booking, more and more guests are booking their hotel stay via third-party providers on online platforms. Bern Hotels wants to sensitize guests to this issue with a new campaign.
When guests make their hotel bookings via a third-party provider, hotels pay the platforms between 12-25 percent commission. Direct bookings are therefore more attractive for hotels. However, this also applies to guests: they often benefit from lower prices or more advantageous offers. Bern Hotels, the association of Bern hotels, is therefore promoting direct bookings by means of an online campaign.
Responsible at Bern HotelsMelitta Kronig; Beatrice Imboden. Responsible at Gecko Communication: Darshanen Vasanthan (Project Director). Creative Direction: Bene Abegglen. Film production: CZAR Film AG: Sandy Blum (Executive Producer); Philippe Favre (Producer); Johannes Bachmann (Director); Rafael Kistler (DoP); Stella Falderbaum (CZAR Film Postproducer); Tim Plaster (Editor); Jingle Jungle Tonstudio (Sound Design).
