Serviceplan Suisse presents the right hairstyle for the mini
Serviceplan Suisse came up with a literally hair-raising campaign for Mini's 60th anniversary.
With a basic idea that is rather unusual for car communication, Serviceplan Suisse launches a campaign for the 60th anniversary of the cult car.
Among other things, the campaign is running on Instagram with the involvement of brand ambassadors Lynn Grüter and Kevin Lütolf as well as a hashtag challenge in collaboration with Faces magazine, which makes the target group the main protagonist of the campaign. Furthermore, the 360-degree campaign can also be seen in print, digital out-of-home media, online ads and other social media platforms. In addition, a hairdresser promotion in collaboration with Room of Design will run until the end of May.
Responsible for MiniOlivier Muller, Timo di Pardo (Head of MINI); Adrian Kwasnitza (Head Marketing MINI); Sandra Korn (Communication MINI). Responsible at Serviceplan Suisse: Raul Serrat (ECD); Thomas Lüber (Creative Direction); Cinthia Stettler-Llorente, Nicolas Stark (Art Direction); Dario Pucci (Screen Design); Tonie Brunschwiler (Graphics); Marietta Mügge, Jehmsei Keo (Text); Daniela Steffen, Sonia Ducu, Livia Küpfert, Selma Caglayan, Nathalie Ohlmeyer (consulting); Sean Amini, Laila Kalman (community management); Pam Hügli (overall responsibility). Photography and moving image: Sven Germann.
