The new Galaxus image campaign emphasizes the breadth of the product range
Galaxus' latest campaign went live on Monday. With the image advertising, the online department store draws attention to the breadth and depth of its product range.
In total, customers can now find more than 2.7 million products from a wide range of sectors on Galaxus, from egg cups and umbrellas to remote-controlled cars.
The subjects can be seen for two weeks cross-media in Out of Home print and Out of Home digital. Galaxus is also advertising individual subjects as online banners and in print ads.
What is special about the campaign is the high number of subjects: there are 48 posters per language (German and French) alone. It is a proxy campaign: one product out of many was curated to represent an entire range.
Extra bilingual OoH subjects were created for the Biel region.
https://www.youtube.com/watch?v=nGwlfxznAE0&list=PLjSZBLMx6RMG6-kyadC7wkuwuJjP_3OVE
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Sina Harms (Head of Brand Management Galaxus); Silvia Meierhofer, Miriam Brack, Julian Stauffer (Art Direction and Realization); Nadim Abdel Hady (Graphic Realization); Alessandro Thüler, Severin Keller (Online Media Design); Roberto De Bonis, Gesine Hauder (Media Planning); Madeleine Bello (Project Management); Jean-François Arnaud (Translation).
