Process implements digital rebranding for Gidor Coiffure
Process redesigns the website of Switzerland's largest hairdressing company and launches a campaign featuring the character "Guido Gidor" voiced by Erich Vock.
Gidor Coiffure operates almost 100 branches in Switzerland. Process was commissioned with the rebranding of the website. The new look focuses on reduction and clear user guidance. Core of the new website, implemented with WordPress Gidor.ch is the store finder with geographical localization, dynamic display of opening hours and route calculation.
Parallel to the redesign of the website, a campaign was launched with the protagonist "Guido Gidor" - voiced by actor Erich Vock. In numerous Radio spots and pre-rolls on YouTube, the cheeky character explains the benefits of Gidor Coiffure. The spots are designed to humorously sum up the chain's value for money.
