Level Up! TrueStory implements master campaign for the UZH Computer Science Institute

On behalf of the Institute of Computer Science at the University of Zurich, the TrueStory agency designed a campaign for the Master's program that was to be short and concise in an age of information overload and short attention spans. That's why the key visual "level up" was designed to show bachelor students the advantages of the master's program in an "avatar-like" design.

In addition, a headline campaign shows the added value that a master's degree at the Institute of Computer Science can bring. The key visual and the headlines are used in various digital and analog advertising formats.