When hidden pictures invite you to hunt for eggs
The James Agency has launched a big Easter egg adventure at the Mall of Switzerland.
Since last week, perhaps the largest hidden pictures in Switzerland have been decorating the Mall of Switzerland. The largest measures almost 30 square meters. At four prominent locations, the illustrations invite young and old to a special egg hunt. Excerpts of the hidden object pictures were used in the form of teasers online and on posters and advertisements to prominently promote the campaign. The egg hunt will run up to and including Easter Monday, with family prizes worth 10,000 Swiss francs.
