Y&R Wunderman focuses on promoting young talent for PostFinance

The #morethanhockey sponsorship series launched by Y&R Wunderman and PostFinance has been expanded to include three new sponsorship short films, following last year's successful social media campaign. This time, the spotlight is on the promotion of young talent.

The short films illustrate that the passion for ice hockey can be lived in different ways: A junior coach who has put his heart and soul into it for years. A young talent who pursues his dream with iron discipline and a group of parents who fill the stomachs of the fans and the youngsters' coffers with their cooking skills.
 

Sandro Tschuor, Group Account Director at Y&R Wunderman and former professional ice hockey player: "With this campaign, we succeeded in capturing the passion away from the limelight and giving athletes, relatives as well as fans a different perspective around the promotion of young talent. Only when everyone pulls together and works as a team can dreams be realized and goals achieved. Field hockey is just #morethanhockey."

This team approach is reflected in the campaign's approach. Thanks to the co-creation philosophy of Y&R Wunderman, experts from different fields - from strategy to creation to athletes - came together to achieve the optimum.