The Cancer League and MetaDesign make colorectal cancer a theme

In Switzerland, 4300 women and men are diagnosed with colorectal cancer every year. Detected early, it is usually curable. That is why the Cancer League recommends early detection from the age of 50. In addition, a healthy lifestyle with sufficient exercise reduces the risk. With the current awareness-raising on the topic of colorectal cancer, the taboo is once again being broken.

Because cancer is a reality. At the same time, the campaign draws attention to the broad scope of the Cancer League's activities: from prevention and early detection to counseling and support and the promotion of research, the organization plays a leading role - and has done so for over a hundred years.

Flavia Nicolai, Head of Marketing and Communication at the Swiss Cancer League: "Same tone and appearance, different focus: With the campaign on colorectal cancer, we are consistently continuing the information and awareness campaign on common types of cancer such as skin or prostate cancer. The concept developed together with MetaDesign is coherent for us and convinces us."

And Alexander Haldemann, CEO MetaDesign, commented in a statement: "The opportunity to work so closely with the Cancer League gives the brand continuity and the theme presence. We appreciate this partnership."