With one subject of the new Digitec campaign, each poster is unique
Printer cartridges that make a mess? In the current Digitec campaign, the critical customer opinion was put into practice and every single poster was smeared.
Unique items are the trend: not only the current issue of Werbewoche impresses with its uniquenessalso the latest Digitec campaign is breaking new ground. The subject with the text "After trying to insert the new cartridges into my printer, I spent a not inconsiderable part of the evening cleaning my pants, T-shirt and carpet from the paint splashed at me when I removed the plastic strip from the cartridges." there is a smear of paint on all the posters. Each poster and each hanging cardboard is unique. The media-appropriate implementation thus reinforces the content.
