Bandara launches the sportiest campaign in Switzerland

The destination Davos Klosters has been positioning itself with the claim "Sports Unlimited" since spring 2018. To communicate the new positioning, Bandara has developed a campaign that makes the winter sports offer of Davos Klosters tangible - and shows that in Davos Klosters you can not only move on snow and ice, but also on the dance floor.

At the start of the ski season, the Facebook AR game "Face Slalom" was launched, in which you control a skier by moving your head to the left and right. In the run-up to the FIS Cross-Country Skiing World Cup race Davos Nordic, Olympic champion Dario Cologna challenged passers-by in downtown Zurich to warm up, with the participants' movements being tracked and evaluated using a 3D sensor. Just in time for the Spengler Cup, a virtual reality game followed, in which participants had to play as an ice hockey goalie and catch the pucks of HC Davos striker Inti Pestoni. A video was produced for each of the games and distributed via social media.

The highlight: All three games were programmed to trigger rhythmic movements in the players. The song "Ufa und aba" was produced to match this rhythm - and the movements were combined to create a dance. The music video for "Ufa und aba" is currently being shared and commented on diligently on Facebook, Instagram and YouTube. And the song is setting the mood in après-ski venues and can be streamed or downloaded on popular music platforms. On the landing page Davos.ch/ufaundaba interested parties will find further information on the campaign and the winter sports on offer in Davos Klosters.