The new Feldschlösschen brand film by Wirz celebrates community

We draw strength from moments of community in our lives. We draw strength from being together with family, with friends, with colleagues at work, and with those in our fate. For generations, Feldschlösschen has been the beer for precisely these moments. It is the beer that brings people together, that builds bridges and connects us all. The new brand film emphasizes this in powerful images. It is an emphatic manifesto for the values of the traditional brand from Rheinfelden.

Feldschlösschen was able to win over the internationally renowned director Rob Sanders (including "The Independent") for the realization of the campaign film. Under the claim "Feldschlössen connects", he uses powerful images to show the challenges that have to be overcome in life. Situations that weld us together, situations full of emotion - visually powerful and yet very close. 

The film's palpable authenticity is mainly due to the protagonists. Feldschlösschen consistently dispenses with actors. In the film, real people are shown in roles that they also fill in real life. From the firefighters, to the swingers and ice hockey players, to the beer brewers and other employees at Feldschlösschen in Rheinfelden - they all share the same passion for Feldschlösschen beer. In the monument of the brand, the film ultimately finds its conclusion. Over a shared beer, of course.

In addition to the film, new subjects and various promotional and digital measures were also implemented for the campaign.