60 years of Müesli: Branders creates the anniversary campaign for Familia

On the occasion of the 60th anniversary of the müesli pioneer Familia, the Zurich branding boutique is designing a national anniversary campaign for the traditional Swiss company. This shows for the first time the new appearance that Branders has developed for the inventor of the organic Bircher muesli.

For generations, familia has been producing healthy food for real enjoyment in the heart of Switzerland and stands for a piece of Swiss food culture for at home or on the road. To mark the company's 60th anniversary, Branders has designed a national jubilee campaign that not only serves to promote the product, but also makes visible the brand's updated appearance by the Zurich branding boutique. Based on its positioning, familia presents itself with a new typeface and a more modern imagery, in which two-generation images express the new attitude towards life: familia stands for nutrition that gives people well-being and allows them to bring out the best in themselves. The campaign can be seen on posters and advertisements and is accompanied by various BTL and POS measures, such as the müesli type analysis on Biofamilia.com/60years.

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Responsible at Bio-Familia: Melanie Kuhn (Marketing Manager) Janine Jakober (Junior Marketing Manager). Responsible at Branders: René Allemann (CEO), Thom Pfister (Creative Director), Philippe Knupp (Strategy Director), Luisa Ender (Junior Brand Consultant), Palma Manco (Senior Designer), Sarah Trendle (Executive Designer), Katja Wölfel (Senior Copywriter)

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