60 years of Müesli: Branders creates the anniversary campaign for Familia
To mark the 60th anniversary of muesli pioneer Familia, the Zurich-based branding boutique is designing a national anniversary campaign for the traditional Swiss company. This is the first time that Branders has presented the new image it developed for the inventor of organic Bircher müesli.
For generations, familia has been producing healthy food for real enjoyment in the heart of Switzerland and stands for a piece of Swiss food culture for at home or on the go. To mark the company's 60th anniversary, Branders has designed a national anniversary campaign that not only promotes the product, but also highlights the brand's updated image created by the Zurich-based branding boutique. Based on its positioning, familia presents itself with a new typeface and a more modern visual world in which two-generation images express the new attitude to life: familia stands for nutrition that gives people a sense of well-being and allows them to get the best out of themselves. The campaign can be seen on posters and advertisements and is accompanied by various BTL and POS measures, such as the muesli type analysis on Biofamilia.com/60years.
Responsible at Bio-Familia: Melanie Kuhn (Marketing Manager) Janine Jakober (Junior Marketing Manager). Responsible at Branders: René Allemann (CEO), Thom Pfister (Creative Director), Philippe Knupp (Strategy Director), Luisa Ender (Junior Brand Consultant), Palma Manco (Senior Designer), Sarah Trendle (Executive Designer), Katja Wölfel (Senior Copywriter)
