A touch of Paris in the middle of Zurich: FCB Zurich launches guerrilla campaign for TGV Lyria
Under the motto "Paris is closer than you think", FCB Zurich launched a guerrilla campaign for TGV Lyria in the middle of Zurich's public transportation system.
Many commuters were amazed when three dancers performed a dance routine straight out of the Parisian variety show Moulin Rouge. And they did so in the middle of the streetcar, which has been branded TGV Lyria for some time now.
With this guerrilla campaign, TGV Lyria wants to point out that Paris is closer than you think. After all, it only takes four hours to get from Zurich to the heart of the city of love.
Responsible at TGV Lyria: Valentine Achi (Head Marketing Switzerland & Europe), Pascale Bougréau, (Head of Communications), Alice Perron (Brand and External Communication Manager); Charlène Lauber (Assistant Sales & Marketing). Responsible at FCB Zurich: Cornelia Harder (CEO), Marcin Baba (Creative Director), Rebekka Dolenc (Account Director), Paul Labun (Art Director), Fabian Zahner (Senior Copy Writer).
