For field hockey moms, eternal optimists and casual fans
PAM Advertising designed and implemented three spots on behalf of the sponsor EWZ to promote the ZSC ticket discounts.
EWZ customers get a 20 percent discount on ZSC Lions home game tickets. To draw attention to this, EWZ thanks ZSC supporters with an ode. The ZSC field hockey mom who works her butt off for the fan-favorite family. The eternal ZSC optimist who sees the good even in defeat. And the ZSC casual fan who has only been a fan since the last championship win. The spots can be seen mainly on social media.
Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (creation, strategy, consulting). External partners: Shutt Erstock (camera); Hastings (sound studio); Team Tumult (animation).
