Welcome to the Club: James launches new image campaign for One

With print subjects and radio spots, the Zug agency James advertises the image change of the fitness center One.

Welcome to the club: James launches new image campaign for ONE Last year, One Training Center chose James as its new agency. The new campaign "Welcome to the Club" pursues two goals: on the one hand, the image change from a classic fitness center to a versatile fitness club, and on the other hand, the positioning as the largest club in Central Switzerland. One is home to the largest fitness community with over 20,000 members.




The campaign kicks off with six advertisements that are published in various daily newspapers, on posters and online. In addition, various radio spots will promote the USP to a wide range of target groups from young to old. Further campaign pillars will be developed in the coming weeks and months in order to further expand the market leadership in Central Switzerland.

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