Salvationist exposes himself for the good cause
Whoever is in need will find a sympathetic ear, a warm meal or a free bed at the Salvation Army. And sometimes even a little more, as the new spot from Spina's Civil Voices shows.
True to the motto "We help people who have lost everything", the Salvationist gives everything - really everything - in the latest Youtube clip. Absolutely selfless, he strips bare on top to help a shivering homeless man out of a jam.
The witty Christmas commercial, created under the umbrella of Spina's Civil Voices, aims to support the Salvation Army's pot collection and mailing and litter campaigns. It can be seen online now.
Responsible at the Salvation Army: Christoph Bitter (Head of Marketing Campaigns), Gino Brenni (Digital Marketing). Responsible at Spina's Civil Voices: Matthias Freuler and Stephan Huwiler (creation), Soraya Shademan (consulting), Veera Juvonen (head of digital unit), Alexander Meier (direction and production).
