ViznerBorel celebrates masculinity for Ragman
With the Ragman men's positioning "Man of Class", ViznerBorel wants to continue to make a statement that exudes strength, masculinity, quality, adventurousness and style.
The new Ragman fall/winter collection 18/19 launches ViznerBorel under the theme "Urban Gentleman". Casual chic and classic designs characterize the collection, which will also ensure that men are well dressed for every occasion in the coming winter.
The advertising media used include a look book, trade fair presentation, advertisements, online banners, website and an online film.
Responsible at Ragman: Jürg Brändli (owner), Tatjana Matouskova (project management). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (consulting/strategy), Gian Maurizio (art direction), Michael Munique (photography/film).
