Black Friday all year round: tbd. and Denner mix color into the discount battle
The countdown to Black Friday is on. Bargain hunters are getting jittery and price-sensitive shoppers are going through their shopping lists again. Because if you don't take advantage of the discount battle, you'll have to wait another year. Unless you buy from Denner.
Here the prices are always low and there are a bunch of top promotions every day. As independent as the pricing is, Denner's presentation for Black Friday is just as colorful. Colorful and with a humorous side-swipe, various activities remind customers that they can benefit from low prices every day at Denner, making every day a Black Friday. The tbd. agency developed and implemented the campaign. It appears in various print, POS, direct marketing and digital applications.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at tbd.: Tom Seinige, Sandro Nicotera, Beat Egger, Ada Tanner (creation), Susan d'Erlanger, Alexandra Niggeler (consulting).
