James wishes the Mall of Switzerland a happy birthday
The Mall of Switzerland has celebrated its first birthday. James Communications was responsible for the concept.
One year of Mall of Switzerland - that calls for a celebration. That's why James was commissioned by the Mall of Switzerland to create an interactive birthday concept. At the heart of the campaign and the event week was a central key element of O ine shopping: the receipt. Competitions such as "Bring the longest receipt, win 1,000 francs a day" attracted tens of thousands of visitors to the mall for a whole week. The current peak length is 90 cm. Of course, there was also a digital highlight. The "Receipt Snake" game quickly became a visitor favorite.
A congratulations competition with a video booth was also held to find the best congratulations and rewarded with shopping vouchers. As an additional attraction, high-wire acrobat Freddy Nock was on site until Saturday to provide entertainment with interactive live shows and balance workshops as well as a world record attempt on the final day.
The campaign was advertised with prominent key visuals on various channels and attention-grabbing radio spots, among other things.
