Against the small evils of everyday life
The name change is followed by the nasty pests that make life difficult for everyone - Formeldrei is launching a new umbrella campaign for Verfora to raise awareness of minor everyday ailments.
Vifor Consumer Health became Verfora in mid-2018. The Bern-based agency Formeldrei created the new umbrella campaign for the Galenica Group company: Colorful pests raise awareness for small everyday ailments. They call themselves Kopfus Klopfus, Schnupfus Maximus, Pollus Juckus or Fiebrus Plagus and look funny, but are totally nasty. In humorous, everyday spots, they show how effective products get to grips with the little evils of everyday life.
The campaign is being rolled out in pharmacies and drugstores with TV commercials and various promotional measures. The aim is to raise awareness of the name change and to establish the medicines against the little evils of everyday life in all home pharmacies. Various digital measures complement the new campaign. The first motifs have been implemented, and more will follow.
Headus Knockus
Snuff Maximus
Fiebrus Plagus
Reminder Spots: Headus Knockus Big Mama
Snuff Maximus Big Mama
Fiebrus Plagus Big Mama
Responsible at Verfora: Torvald De Coverly Veale (General Manager Verfora), Chantal Weibel (Head of Marketing Verfora Product Brands); responsible at Formeldrei: Moritz Adler (Creation and Concept), Marco Mesot (Consulting and Concept), Simon Schewe (Consulting), Lukas Bürki (Art Direction), Matthias Guggisberg (Graphics). Responsible at Arillo: Sebastian Hirn (Art Direction and UX/UI Design), Arthur Ruppel (Consulting and UX/UI Design), Nicolas Cusan (UX and Development), Sebastian Fischer (Tech Lead and Development). Responsible at Boutiq: Mike Huber (Director), Chantal Gugger (Producer), Marco Fischer (Producer & Creative Director); Colorbleed (3D Animation); Noe Flum (Photographer).
