FCZ Business Club and Vizner Borel say yes to new stadium
The purpose of the renowned FCZ Business Club, lies in the idealistic and financial support of FC Zurich. Accordingly, it is obvious to support a new Zurich football stadium.
For 11 years now, Zurich's two major soccer clubs, FC Zurich and Grasshoppers Club, have been playing in the "provisional" Letzigrund, an athletics stadium. But now, in the third attempt, the construction of a real football stadium is finally on the cards - on November 25, the voters of the city of Zurich will vote on a new football temple.
To support the ongoing Yes campaign and at the same time sharpen its own image, the FCZ Business Club commissioned Vizner Borel at short notice to develop an eye-catching advertisement.
Lion and grasshopper for once united in harmony
The creatives concocted a charming mini-fable - this because both Zurich soccer clubs have an animal in their respective emblems - FCZ a lion, GCZ a grasshopper - and the stadium project is also called "Ensemble". And so, for once, the two city-famous "Zurich animals" meet quite peacefully - after all, they both have the same big goal!
Responsible at FCZ Business-Club: Markus Bösiger. Responsible at ViznerBorel: Lajos Vizner and Guillaume Borel, (overall responsibility); Tamas Kiss (text and concept); Gian Maurizio (art director).
