For 11 years now, Zurich's two big football clubs, FC Zurich and Grasshoppers Club, have been playing in the "provisional" Letzigrund, an athletics stadium. But now, in the third attempt, the construction of a real football stadium should finally succeed - on November 25, the voters of Zurich will vote on a new football temple.
In order to support the ongoing Yes campaign and at the same time sharpen its own image, the FCZ Business Club commissioned Vizner Borel at short notice to develop an eye-catching advertisement.
Lion and grasshopper united in harmony for once
The creatives concocted a charming mini-fable - this because both Zurich football clubs have an animal in their respective emblems - FCZ a lion, GCZ a grasshopper - and the stadium project is also called "Ensemble". And so, for once, the two city-famous "Zurich animals" meet peacefully - after all, they both have the same big goal!
Responsible at FCZ Business-Club: Markus Bösiger. Responsible at ViznerBorel: Lajos Vizner and Guillaume Borel, (overall responsibility); Tamas Kiss (text and concept); Gian Maurizio (art director).