Home Zurich for Bank Cler: There are more important things than banking
Three illustrious Zak customers present banking for the smartphone Zak as a solution for people with a busy lifestyle.
The protagonists of the online campaign launching these days for Zak, Bank Cler's banking app, are busy. In movement workshops or as DJs, through the international expansion of the sneaker event "Sneakerness" or traveling to and reporting on trendy destinations, they have other priorities than banking. Nevertheless, David Suivez, Sergio Muster and Morgane Schaller do not want to do without financial order and control over their own budget. That's why Zak, Bank Cler's simple banking solution for smartphones, fits perfectly into their lives. Heimat portrays the three personalities with three films. The aim is to position Zak as a contemporary, digital banking tool for everyday life.
The films complement the always-on measures that have been played out online since the launch of Zak at the beginning of 2018. For some time now, films produced from still images have been used to communicate the benefits of Zak in an entertaining way with a focus on a young target group.
In addition to App Install Ads and performance banners, context-specific and update-related measures are also implemented on an ongoing basis. You can read more about this in the current issue of Werbewoche 18/2018 under the heading "Catching your eye".
Responsible at Bank Cler: Gregor Eicher (Head of Marketing), Debora Gassmann (Team Leader Digital Marketing). Creative agency: Home Zurich. Casting & film production for the testimonial films: Evangelos Kontopoulos. Directed by: Pierre Castillo Bernad. Production of the other films: Southern Lights. Media agency: OMD.
