ViznerBorel stages the VW Multivan as it is

ViznerBorel designed and implemented a video spot for VW Commercial Vehicles based on static images.


The well-known and around the world popular VW Multivan is on the one hand timeless and on the other hand as versatile as life itself. For decades, the unparalleled flexibility of the iconic "Bulli" has been simply "perfect for family and leisure" - respectively the right thing for a life that is always on the move. Thus, the Multivan offers much more than simply a lot of space: Its space is extremely generous with up to seven comfortable seats, its use of space is flexible, the interior equipment is of high quality, the infotainment systems are state-of-the-art, the driver assistance systems are cutting-edge, the engines are extremely efficient and the selection of color combinations is uniquely large.

In order to communicate all these unbeatable advantages in a striking and entertaining way, ViznerBorel designed and implemented a bright and colorful video spot for the Multivan based on static images. The media planning for this was created by MediaCom, so that the spot could also be distributed in the appropriate formats. The focus was on extensive awareness and video placements, combined with the use of the video spots in Liquid Ads, various video ads (pre-roll, mobile video rectangle) and YouTube video ads. Animated online banners complement the video spot in an equally colorful, cheerful and lively way.

Responsible at VW Commercial Vehicles: Bruno Ueltschi (Head of Marketing VW Commercial Vehicles), Manuel Marchev (Team Leader Marketing Communication) and Benjamin Menzi (Digital Marketing Manager). Responsible at ViznerBorel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (art direction), Brigitte Meyer (consulting) and Simon Wick - DRASTIK (animation). Responsible at MediaCom: Ahmad Hoteit (Client Service Director), Niels Keil (Communication Planning Manager), Dominik Mönnighoff (Senior Digital Communication Planner / Consultant), Florian Hamer (Digital Communication Planning) and David Burow (Senior Communication Planner/Consultant).

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