Every 4 seconds a child starves to death, 357 million children live in conflict areas, and more than 152 million children have to go to work instead of school every day. Switzerland's leading children's aid organisation fights against this misery.
For the awareness and donation campaign, Terre des hommes decided to work with Wirz Activation in a two-stage evaluation. The first measures can now be seen in time for World Food Day on 16 October. The focus of the campaign is on touching subjects with unadorned images of suffering children.
In order to appeal to younger donors, Terre des hommes uses the mobile payment app Twint to activate donations for posters. All Twint codes used are "unique" and generate exciting tracking insights with each activation.
The main medium of the campaign is a large household litter. In addition, the campaign can be seen in advertisements and inserts, on tram hangers and floor stickers, flyers and of course on online/social media channels.
On the initiative and through the mediation of Wirz Activation, the relief organization is also teaming up for the first time with Felfel - the innovative provider of menus and snacks at the workplace. Terre des hommes is present on more than 300 refrigerator screens and receives a platform in Felfel's newsletter and social media presence. In addition, during the week of World Food Day, Felfel donates a fixed amount for each sale of a specific menu.