Every 4 seconds a child starves to death, 357 million children live in conflict zones, and more than 152 million children have to go to work instead of school every day. Switzerland's leading children's aid organization fights against this misery.
For the awareness and donation campaign, Terre des hommes decided to work with Wirz Activation in a two-stage evaluation. The first measures are now on display in time for World Food Day on October 16. At the center of the campaign are touching subjects with unadorned images of suffering children.
To appeal to younger donors, Terre des hommes uses the mobile payment app Twint to activate donations for posters. All Twint codes used are "unique" and generate exciting tracking insights with every activation.
The main medium of the campaign is a large household litter bin. In addition, the campaign can be seen in advertisements and inserts, on streetcar hangers and floor stickers, flyers, and of course on online/social media channels.
On the initiative and through the mediation of Wirz Activation, the aid organization is also teaming up for the first time with Felfel - the innovative provider of menus and snacks at the workplace. Terre des hommes is present on more than 300 refrigerator screens and receives a platform in Felfel's newsletter and social media presence. In addition, during the week of World Food Day, Felfel donates a fixed amount for each sale of a specific menu.