Contexta and Stories take the viewer on a journey through time
Bell and Contexta present the latest collaboration and once again present great cinema. The current occasion is the launch of the Samuel Bell 1869 product line.
After the archaic spot "The BBQ for Makers" from 2017, the company is following up with a 50-second spot for the Samuel Bell 1869 product line - good things from back then for today. "In a time travel through different eras, our little heroine follows the coveted charcuterie specialties all the way back to the butcher shop of company founder Samuel Bell," says Davide Elia, head of corporate marketing/communications for Bell Food Group. "Great cinema establishes us as a leader in indulgence, tradition and quality. That's what sets us apart from the rest."
Bell again relied on a proven team for creation and production: Michael Fueter, Stories and Contexta. In addition to the long version, the spot is also available as a short film, especially for online and social media. Ads round off the media mix.
Responsible at Bell Switzerland: Davide Elia (Head of Corporate Marketing/Communication), Nicole Schaad (Head of Marketing Services). Responsible agency: Contexta. Film production: Stories; Yves Bollag (Executive Producer/Partner), Louis von Mallinckrodt (Producer), Michael Fueter (Director), Pascal Walder (Camera), Sören Görth (Editor), Billy Bains (Postproduction Producer), MassivMusic Amsterdam (Music), Luca Brügger (Sound Engineer), Jingle Jungle (Voice Recording). Photography: Eugen Leu & Partner. Media: ZipMedia.
