VBZ: Homage to the cult sneaker Adidas Rome

The latest motif of VBZ corporate communication creates a surprising link to the legendary Adidas Rome.


What is true for the Adidas "Rome" is also true for the Zurich public transport vehicles: they have an unmistakable blue and white design. They run and run and run. And they have already brought countless people comfortably to their destination. At 440 stops, Zurich residents can board such comfortable models as the "Cobra" or "Citaro". For around 20 hours a day. The next stop is on average only 300 meters away. Conclusion: Zurich Public Transport and Adidas Rome - two blue-and-white classics for relaxed and cool forward travel.


The latest VBZ appearance is used on double- and full-page advertisements as well as on VBZ's social media channels (Facebook, Twitter, Instagram).

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Varghese (Business Support Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Isabelle Hauser (AD), Markus Ruf (text), Armin Arnold (DTP), Anita Roth (consulting). Photography: Tobias Stahel.

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