"Snack Time. Frey Time."

A surprising realisation by Leo Burnett Switzerland shows the moments when Frey's Choco Snacks are not to be missed.


From a city trip to a game night with friends: The various Choco Snacks from Frey offer the right accompaniment for every occasion. That's why the new campaign focuses on these moments of enjoyment. To achieve this, a new, unseen style of implementation has been chosen. In animated films, several of these snacking moments unfold around chocolate and immerse the viewer in the diverse world of Choco Snacks from Frey.

With Crunchy Clouds, the focus is on the exciting moments of everyday life.

With Freylini, on the other hand, it's in the socializing.

The campaign can be seen from 17.09 on posters, digital out of home and in digital advertising media. A competition at migros.ch/chokolade will also give customers the chance to win great moments in the form of city trips or game nights - including snacks, of course.

Responsible at the Federation of Migros Cooperatives: Roman Reichelt (Head of Marketing Communications), Nadine Hess (Head of Brand Management), Alexander Herrmann (Head of Product Range Profiling), David Wallmer (Project Manager Product Range Profiling), Melani Zadro (Trainee Marketing Communications), Daniela Zürcher (Project Manager Digital Communications), Christian Keller (Project Manager Media). Responsible at Leo Burnett Switzerland: Martin Stulz, Lars Wohlnick (ECD), Barbara Hartmann (Art Direction), Franziska Pennington (Text), Elisa Stahel, Gioia Matys (Consulting), Lena Altorfer (Strategy), Suzana Kovacevic, Carol Maag (Art Buying). Production: Foam Studio. Responsible at Dynamo: Manuel Siciliano (Media Director), Dzenita Murtovi (Media Manager), Marc von Büren (Campaign Planner Digital), Romana Thoma (Campaign Planner OOH & Cinema), Yvonne Ledergerber (Campaign Planner Print). Responsible at Webrepublic: Simon Meier (Senior Specialist Display Advertising).

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