In the baking show "Das grosse Backen," Sat.1 is looking for the best amateur bakers from Germany. The popular show is broadcast every Sunday in the early evening program and is one of the most successful shows on TV and online.
An ideal environment for Dr. Oetker's new Love Cake campaign. The short spot is broadcast before, during and after the show.
Responsible at Dr. Oetker: Helen Yildirim (Product Manager Cake/Dessert). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting), Christina Weisser (AD), Urs Zwyssig (text). Responsible at Markenfilm Switzerland: Florian Studer (production), Marcus Lundin (director), Philip Reinhold (camera).