Gestalt communication revitalizes the city center of Thun

The city of Thun and the inner city cooperative Thun (IGT) are working together to revitalize the inner city. Gestalt Kommunikation was commissioned with the concept and implementation of the campaign.


The City Center Cooperative Thun (IGT) is the city organization of the city of Thun. It promotes and revitalizes the city center through marketing measures and representation of the interests of its members. In the context of the revitalization of the city center, it works closely with the city marketing of the city of Thun.

In a campaign, the two organizations want to draw attention to the uniqueness and hospitality of the city center. They invite Thun residents and guests to visit downtown Thun.

The advertising agency Gestalt Kommunikation is responsible for the creation and implementation of the campaign. Taking time out together in a café on Obere Hauptgasse and strolling along the river after a shopping experience: the campaign shows typical situations from Thun's city center.


The two key visuals can be seen on posters in and around Thun, on bus screens of the STI public transport company and on social media channels.

Responsible for consulting, concept and media: Gestalt Communication, Bern. Photos: Ramon Lehmann Photography, Thun.

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