Agency at the airport brings light into the darkness for Ivoclar Vivadent

Ivoclar Vivadent, based in Schaan, Liechtenstein, began producing ceramic artificial teeth in 1923. Today, the company has 3,600 employees and presents itself as an innovative, globally active company with a comprehensive range of products and systems for dentists and dental technicians. This range includes light polymerization lamps for curing dental fillings. Curing light-curing materials reliably and efficiently - that's what Bluephase stands for. The lamp is now available in matt black as the "Signature Line" in a very limited edition of 999 units.

To launch the new "Bluephase", the agency at the airport developed the integrated B2B campaign "999 points of light". This is intended to once again draw the attention of dentists, who have a professional affinity for aesthetics, to the special features of their "everyday tool". Bluephase is to become a "want to have". For the integrated campaign, the first step was to initiate a classic B2B mailing to selected dentists. This led to a landing page where one of the 999 lamps goes out with every order. The campaign was flanked by print ads, online banners and a competition, and due to its success was rolled out in Germany, Austria and other European countries.

Responsible at Ivoclar Vivadent: Diego Gabathuler (Head of EMEA & Member of Corporate Management), Benjamin Schleicher (Country Manager Switzerland), Santino Schreiner (Product Manager). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Miriam Egli (Consulting/Text), Julia Lüchinger (Coordination), Maxomedia (Programming Landingpage)