Thjnk Zurich and Edelweiss bring a touch of California to Zürihorn
Thjnk Zurich accompanies the sponsorship commitment at the open-air cinemas. For its appearance at the Swiss open-air cinemas, Edelweiss is recreating an iconic moment from film and television history: the slow-motion race scene from Baywatch.
And as usual, the airline does this with a wink. Because the motley group of boys who join the lifeguard in the movie spot, trotting casually, have obviously acted spontaneously: One of them is still nibbling on his cornet, the other has put a buoy-like thermos flask around his neck. In general, not all the protagonists seem to be in the right shape: too small, too thin, too many pounds on their ribs.
Edelweiss has been a sponsor of the Allianz Cinema in Zurich and Basel since last year. This year, the company is also sponsoring the Coop open-air cinemas. The communicative appearance includes a cinema spot, poster and print implementations as well as various accompanying and active measures on site. The presentation celebrated its premiere last week at the Allianz Cinema at Zürihorn.
Responsible at Edelweiss Air: Bernd Bauer (Chief Executive Officer), Alain Chisari (Chief Commercial Officer), Marco Brütsch (Head of Brand Management & Marketing Communications), Corinne Römer (Senior Manager Marketing, Partnerships & Events). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Pablo Schencke (Creative Direction), Coco Hess (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari, Mikael Haak, Sabrina Arthur (Project Management), Gordon Nemitz (GF Strategy), Isabelle Akermann (Strategic Planner). Responsible at Plan B Film: Chris Niemeyer (director), Jessica Sonderegger (producer), HC Vogel (director/producer), Miguel Sales Lopes (camera), Keanu Probst (editor), Adriel Pfister (grading), Matthias Kräutli (music/composition).
