With the new offer, you can surf in the middle of Rome, Berlin or Paris just as well as on Fuerteventura. Figuratively speaking, of course - on your smartphone. Nevertheless, Rod takes the campaign message "Surf wherever you want" literally and sends three dudes on a surfing tour through urban Europe. From the photo and video material, the creatives have shaped a campaign for various channels.
The campaign is being used throughout Switzerland as of today. It consists of online films in different lengths, social media formats as well as posters and banners. On Instagram and Facebook, the community was already able to follow the three surfers on their European trip during production.
Responsible for conception, creation and realisation: Rod Communication. Producer: Shining Pictures, Sophie Toth / Pascal Duschletta; Director: Jyri Pasanen. DOP: Adrian Kuchenreuther; Edit: Wolfgang Weigl; Audio: Tracks & Fields / JingleJungle; Casting: Aurora Jouffroy; Mediaplanung: Mediaschneider.