Coca-Cola lets football fans dribble with Shaqiri thanks to augmented reality
To coincide with the start of the 2018 FIFA World Cup, Coca-Cola gave passers-by at Zurich Central Station the opportunity to put their football skills to the test with their idol on a large augmented reality screen.
A football world with a spectacular augmented reality screen was set up in the large hall of Zurich main station on June 15. Together with Swiss striker Xherdan Shaqiri, fans were able to try out tricks and exchange passes on the screen. As a souvenir, each participant received a photo with the star and the chance to win an original ball from a Swiss World Cup match. For those who missed the opportunity: The activation will be held again next Friday, June 22 at the main station.
The campaign was created by Top-Spot and the English provider Grand Visual, who were also responsible for the technical setup. GroupM Out of Home/Mediacom initiated the project and handled the media planning and buying together with Top-Spot. The video content and a social sharing app were prepared by Anthem. USP Partner AG was responsible for the entire accompanying sampling and organized the refrigerated logistics, conspicuously branded sampling bins and the entire promotional staff including dress code.
Responsible at Coca-Cola: Robert Percze (Senior Brand Manager). Responsible at Top-Spot: Jee Gnanam (Managing Partner). Responsible at GroupM Out of Home: Stefanie Walti (Account Manager). Responsible at Mediacom: Niels Keil (Communication Planning Manager). Responsible at USP Partner: Dominik Nyffenegger (Chairman of the Board of Directors/CEO). Responsible at Grand Visual: Dan Dawson (Chief Creative and Technology Officer), Ben Clissen (Senior Producer), Nadiya Abubakar (Production Director), Ric Albert (Creative Director), Keira Kaine (Technical Director) & Jon Jones (Creative Technologist). Responsible at Anthem: Ryan Crossland (Head of Production), Kieron Horan (Creative Lead) & Gabriela Coroa (Senior Account Manager).
