Everything for the little ones at the Mall of Switzerland

As in all modern shopping centers, childcare is an indispensable and versatile part of the offer at the new Mall of Switzerland in Ebikon (LU). Kaleidoskop Kinderland spreads out over 1,500 square meters - a colorful world where even baby and toddler are looked after while parents are out shopping.

The Zurich agency Matchcom was entrusted by the operating company Kalido with the conception, design and implementation of a comprehensive package of advertising measures as well as visual identity for the Kinderland. The basis was the communication concept incl. media strategy, which was also developed by Matchcom.

A special attraction was devised at the site: a human robot named Kalido - linked to an LED screen - talks to the children, answers questions and spreads even more cheerful mood in Kaleidoskop Kinderland.

Responsible at Kaleidoscope Kinderland: Karin Rösler (Head of Marketing). Responsible at Match Communications: Simone Bünzli, Patricia Müller, Christian Staub.