Content and form gives a new face

With a creative central idea, Content and Form was able to convince the Swiss online marketplace and prevail against strong competition, according to the announcement. The focus of the development was the message "We bring together what belongs together". To communicate this statement in a sympathetic and more personal way, the agency created a testimonial.


This comes in the form of the lovable octopus "Alex". He represents's intelligent search system, which allows users to find what they are looking for quickly instead of having to search for it for a long time. Starting in June, Alex can be seen in short commercials, advertisements and online banners.


Responsible at Fabian Ledergerber (Marketing Manager); Patrik Hagi (Director); Thomas Schrämli (Consulting, Schrämli Consulting). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (ECD); Marcus Josty (CD Art), David Hugentobler (CD Text); Yacine Azzouz (Strategy), Christine Boje, Alice Britschgi (Concept, Text); Jan Löchler (Graphics); Manuela Marty (Project Management). Spots: Neil Stubbings (director); Rudi Haller, Silvana Pellegrini (Solid Haller Filmproduktion), Jingle Jungle (sound) Photos: Phil Müller, Rainer Schär (Müller/Schär Photography).

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