Content and form gives a new face

With a creative central idea, Content and Form was able to convince the Swiss online marketplace and prevail against strong competition, according to the announcement. The focus of the development was the message "We bring together what belongs together". To communicate this statement in a sympathetic and personal way, the agency created a testimonial.


This comes in the form of the lovable octopus "Alex". He represents the intelligent search system of, with which you can find things quickly instead of searching for a long time. From June, Alex can be seen in short spots, advertisements and online banners.


Responsible at Fabian Ledergerber (Marketing Manager); Patrik Hagi (Director); Thomas Schrämli (Consulting, Schrämli Consulting). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (ECD); Marcus Josty (CD Art), David Hugentobler (CD Text); Yacine Azzouz (Strategy), Christine Boje, Alice Britschgi (Concept, Text); Jan Löchler (Graphics); Manuela Marty (Project Management). Spots: Neil Stubbings (director); Rudi Haller, Silvana Pellegrini (Solid Haller Filmproduktion), Jingle Jungle (sound) Photos: Phil Müller, Rainer Schär (Müller/Schär Photography).

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